Friday, June 13, 2008

A robust email marketing system at half price

Email marketing systems have become a commodity and the choice in selecting an email service provider comes down to three things: features, price and service. This is why Gold Lasso positions itself as a value-based email service provider jam packing its system with high-level features such as dynamic content, time release campaigns, A/B split campaigns, Action Based Messaging, delivery monitoring, message rendering analysis, robust API and a host of other features priced 50% less than higher-level email service providers.

The marketing community is so used to the common rhetoric by a handful of email marketing software vendors that they forget to look at other solutions that provide better value. Most marketers fail to realize that the prices email service providers charge has fallen drastically over the past year and that they are offering new clients prices that are one third less then what their current clients paying.

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